Jojo aims to encourage women to embrace their quirks and express their authentic selves.  Without fear of judgement from others.

Because Jojo’s style is ultra feminine, others often mistake this to mean it takes lots of time and effort to maintain.  The truth is, you don’t need to compromise style over comfort!  She wants to show women that you can have the best of both worlds!  Empowering women to live their best lives.  Whether that’s through fashion, beauty, health or adventure.

On this blog, she will talk through her struggles and triumphs as a female entrepreneur living in London. From running her own successful online store LoveJojo.co.uk since 2011, opening a vegan bakery during lockdown 2020 PureJojo.com and running her own website hosting service at CrownHosting.co, she will talk you through her thought processes and shortcuts to success, so you don’t have to make the same mistakes she did!


A British-born Chinese girl living in London, Jojo started her own online business LoveJojo in 2011, selling Japanese toys and gifts during her final year of university.  Being a first-time entrepreneur, she had to learn everything the hard way.  But always being the stubborn rebel child, she always chose to follow her heart. And it paid off!

Alongside LoveJojo and this blog, Jojo also runs an online bakery store: PureJojo and her own website hosting company CrownHosting.

Jojo also has a Masters degree in Law and currently resides in Hampstead, London. Jojo has a keen ameteur interest in gardening (@gardenofjojo) and loves to sing (@soundofjojo). She also meditates daily and likes to go for runs, do yoga, workout and stretch (@stretchwithjojo). She also loves to eat, whether that’s cooking at home or eating out, all documented on her Instagram account she shares with her partner (@jojoeatslondon)


Instagram: @JojoHuaOfficial

Facebook: @JojoHuaOfficial

Twitter: @JojoHuaOfficial

Pinterest: @JojoHuaOfficial

YouTube: @JojoHua

TikTok: @JojoHua


If you’re interested to work with me, please email me at hello@jojohua.com for my media kit.