3 Weird Reasons Why Your Instagram Following Isn’t Growing

3 Weird Reasons Why Your Instagram Following Isn’t Growing

Dress: Coast, similar here | Necklace: Vivienne Westwood

There’s over 700 million active users now on Instagram – imagine if you were able to harness the power of Instagram and have your business, blog or message seen by over 700 million people for free, while building relationships with them and ultimately having them wanting to buy from you?

Instagram is the only place I have seen the fastest, easiest and most fun growth for my business. It has taken my business from a failing startup to a fully-functional and booming online company. Are you on Instagram yet? If not, you’re missing out on a huge potential to be seen either as an influencer or as an authority in your niche.

So why are people not seeing authentic growth with their Instagram accounts?

Reason #1: They’re buying fake followers

The biggest reason why people’s engagement is low, is because they are buying fake followers.  Now, even if you had authentic followers on there to begin with and you decided to buy a few fake followers, this can be completely detrimental to your Instagram account and engagement overall.

This is because fake followers are just that.  Fake.  They are not real people and won’t engage with your posts or ever buy from you.

However, that’s not all.  When you make a post, Instagram does not show that post to all of your followers.  It tests the post by showing it to an initial selected pool of people.  Depending on the level of engagement and interest that post receives, Instagram’s algorithm will then decide to show it to more, or less, people.  If your post was shown to a selected group of initial people, some of which were made up by fake followers, those followers will not engage with your post.  Therefore, Instagram will deem this content not interesting and will not show it to any of the rest of your followers.

Over time, because less people are engaging with your content, this can ruin your algorithm, meaning that your content will show up in less people’s feeds overall, even if they were people who were interested in your content and chose to follow you in the first place.

Reason #2: You post sporadically

Much like the reason I mentioned above, posting irregularly, can mean that your followers are not able to engage with you regularly.  This in turn signals to Instagram’s algorithm that those followers are less interested in your content and your posts will start to appear lower down in their newsfeeds or eventually not at all.

Also, people will start to forget who you are and why they even followed you in the first place, leading to lots of unfollows.

Reason #3: You’re using automated bots and systems to grow your account

The appeal of these systems and bots that take the hard work out of growing your account is that you can see instant results.  However, this is not authentic growth.  A system can never replace the authenticity of a real human (you and your brand) interacting with your fans and potential followers.

Moreover, Instagram is shutting down these bots and systems one by one.  Using automated systems is against Instagram’s terms of use so you could also put your account as risk too.

There are so many other reasons that your Instagram account following isn’t growing.

I go into more detail about all of this, what to avoid and best practices for when it comes to growing your account on my Free Online Instagram Masterclass.  I’ve personally used all of these strategies and secrets to grow my own account to over 100k and you can do the same too!

My classes start tomorrow and I’m only holding 3 classes so hurry up and save your free seat now! www.bit.ly/freeigclass

Let me know in the comments when you’ve signed up!  I can’t wait to see you there and share all of my knowledge and expertise to help you grow your Instagram accounts!

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  1. 4th September 2017 / 1:35 pm

    Thanks for the tips. Truly helpful. Engagement with the followers will be on my top list. Thanks ?

  2. 4th September 2017 / 2:28 pm

    I couldn’t agree more. Instagram favors authentic engagement and rewards those who don’t use bots!

  3. 4th September 2017 / 2:30 pm

    I find that even if you don’t do any of these things it can be difficult to grow. This sounds like an interesting class.

  4. 4th September 2017 / 2:34 pm

    i don’t have fake followers, I don’t use bots, and I don’t post sporadically…. My Instagram does this: 725… then 698 doesn’t go lower or higher! It’s so annoying!

  5. 4th September 2017 / 3:30 pm

    These are some great tips for Instagramers. I’ve been growing my account organically and hope to surpass 10k this month!

  6. 4th September 2017 / 4:23 pm

    Thanks for the advice. I search for tips to grow my account… It’s difficult but I think I should have patience and keep and your advice in mind.

  7. 4th September 2017 / 4:47 pm

    I did not know #1! I’ve been working on posting more often, but I feel like forced posts are less real. Ya know what I mean? How do you overcome that?

  8. Shell
    4th September 2017 / 6:20 pm

    Thanks for sharing these great tips to help with Instagram following! Pinning to share!

  9. 4th September 2017 / 7:04 pm

    I’ve never actually thought about these, but these’re so true! Thank you for sharing those great tips!

  10. 4th September 2017 / 8:27 pm

    Thank you for these tips. I’m always trying to grow my Instagram account. I know I’m consistent! I don’t rely on bots and such to post content either.

  11. 4th September 2017 / 8:44 pm

    Very helpful! Instagram is so tough sometimes…especially with bloggers doing the follow/unfollow method. Seems silly because people are just going to unfollow you right back.

  12. 4th September 2017 / 9:55 pm

    thanks for sharing these advise. I am not on instagram yet but its good to know these tips for when i decide to add IG for social media promotion

    Jane at http://www.thismamablogs.com
    I blog about my financial journey and meaningful living

  13. Elizabeth Seal
    4th September 2017 / 10:14 pm

    This is so interesting, I try to post regularly but sometimes post twice in one day and nothing for about four haha, I can never post every day xD great tips, love your blog! 😀 xx

    elizabeth ♡ ”Ice Cream” whispers Clara
    (lets follow each other on bloglovin or instagram)

  14. 5th September 2017 / 1:43 am

    Do you recommend using an automated scheduler to help post regularly? I found only recommended tools online.

  15. 5th September 2017 / 1:46 am

    I do not use Instagram to promote my blog, but maybe I should. Maybe I should also enroll in your class. Free is good. How is the master class conducted? Via FB Live?

  16. 5th September 2017 / 2:16 am

    These tips are really great! I started my Instagram about a year and a half ago and it’s been really great for me. I try to take a few hours out of my day to interact with my followers and such and it’s a great way to grow. Thanks for sharing this post! xo


  17. 5th September 2017 / 2:16 am

    Great tips! I try to set aside some time each time to engage with my followers and friends. I’ve noticed a huge difference just by doing this!

  18. 5th September 2017 / 3:03 am

    These points are really helpful for improving our instagram followers. And I am agree these points are very important to follow. Thanks for sharing

  19. 5th September 2017 / 9:01 am

    I don’t understand why people buy followers. It is so obvious when they do, someone with 10k followers and only a few likes, and possibly no comments, definitely raises a few flags! I have enrolled in your workshop, can’t wait to learn all the secrets!

  20. 5th September 2017 / 10:18 am

    I haven’t been focusing on my IG account lately (not even noticing how many followers I have). But I’m hoping to work it out soon. Thanks for this helpful tips 🙂

  21. 5th September 2017 / 1:09 pm

    I also struggle with my instagram growing even if I only have organic followers and post daily. I try to have a consistent feed as well, same shades of colour etc..

  22. 5th September 2017 / 2:43 pm

    Great tips! I don’t understand buying followers. But I feel like it’s not about the number of followers but the number who are actually engaging with the posts. Thanks for sharing!

  23. 5th September 2017 / 3:31 pm

    I make it a point to do a regular posting in my Instagram account and also I discover that the more you interact, the more you gain followers more. Thanks for the tips and reminder.

  24. Ebrian Fox
    5th September 2017 / 3:45 pm

    Direct to the point tips. Good thing I don’t do these skeptical activity. Buying followers won’t give value to any value to an Instagram account and a waste of money and time.

  25. Krysti
    5th September 2017 / 4:01 pm

    Such an interesting read. You can always tell the accounts that buy fake followers, it’s just not worth it!

    • 6th September 2017 / 10:05 am

      This is a wonderful read. I was always wondering why my instagram is so not working. I was doing all the way wrong!! Thanks for the info.

  26. 5th September 2017 / 4:55 pm

    I never knew your posts don’t get shown to all your followers right away. I really need to post on Instagram more, probably on all my social media accounts.

  27. 5th September 2017 / 10:06 pm

    Instagram is frustrating. I can’t seem to find the secret to growth.

  28. Lisa Rios
    5th September 2017 / 10:27 pm

    Fake followers are terrible! And they don’t help anyone. I’ve seen that by posting regularly, people like and comment more, and they are more engaged.

  29. 5th September 2017 / 11:24 pm

    I can relate so much to this post. Glad I am not the only one.

  30. Ashley DTKAustin
    6th September 2017 / 2:18 am

    Great tips! I did a similar posts going into detail about people buying their likes and followings. It’s annoying, isn’t it?

  31. Stephanie
    6th September 2017 / 3:21 am

    I’m so glad I’ve never used any of these methods. It’s been so important to me to grow my following organically! Thanks for sharing this!

  32. 6th September 2017 / 4:04 am

    These are such great tips (and I second that buying fake followers is the worst thing you can do for your IG account!)! Your class sounds really great too! I’ll have to check it out.

  33. 6th September 2017 / 4:18 am

    These are some great growth tips! You’re right, buying fake followers is a terrible way to grow!

  34. Julie Syl
    6th September 2017 / 5:39 am

    This is such a great tips for the Instagram user. I think I should have patience and keep and your advice in mind.

  35. Blair villanueva
    6th September 2017 / 5:57 am

    Similar to actual conversation, when there is zero response then everything is useless. Engagement is the key!

  36. 6th September 2017 / 6:54 am

    Thanks for sharing the tips ,super useful. Sonetimes i wonder why my instagram followers don’t grow but noe i know the reason thanks

  37. 6th September 2017 / 7:09 am

    These are really eye opening. I knew few pointers myself but there is nothing like hearing from someone else straight.

  38. 6th September 2017 / 8:47 am

    Oh I see… seriously, I had no idea. Thanks for this exceptionally good post 🙂

  39. Elizabeth O
    6th September 2017 / 11:15 am

    This is such a great tips for the Instagram users. It is right, that buying of fake followers is a terrible way to grow!


  40. 6th September 2017 / 12:23 pm

    Instagram’s ever changing algorithm is the worst thing apart from UNFOLLOWERS. I hate people who follow you and when you follow them, they Unfollow you. Growing Instagram is so difficult!

  41. 6th September 2017 / 4:11 pm

    Thank you for this great advices, I’m sure this can help a lot of people. for me I also do this stuffs and I can assure everyone that it is functioning.

  42. 6th September 2017 / 4:21 pm

    I used to post regularly, once a day but then someone said I should be posting 3-4 times a day and I thought, no way, just dont have the time. I like these tips though.

  43. 6th September 2017 / 9:15 pm

    What a great post, am trying to grow my Instagram following myself and these are great tips, thank you!

  44. Thena
    7th September 2017 / 6:22 am

    I don’t even have Instagram…I need to get on the ball and get into gear!

  45. 7th September 2017 / 9:30 am

    I do not understand why some igers should buy fake followers or use bots to grow.

  46. 7th September 2017 / 9:33 pm

    Organic growth in instagram is not easy, in the time where there are so many accounts with fake followers! Hope brands realize this difference as well!

  47. 7th September 2017 / 10:27 pm

    Great tips, I always thought that you shouldn’t buy followers but I know so many people that do that. Thanks for sharing this post.

  48. 8th September 2017 / 9:40 pm

    Нey very nice blog!

  49. 11th September 2017 / 7:25 am

    It seems a very interesting class!! Need to know more

  50. 11th September 2017 / 7:55 pm

    IG is really cracking down and definitely making it harder to capture your audiences attention. These are great tips!

  51. 23rd September 2017 / 7:01 pm

    I remember one of my first ever photo posted got reposted by a big account…suddently I was having over 500 followers over a night. But then it got dead silence!?? But it was fun having over 25k liking my photo!

  52. 1st October 2017 / 10:25 pm

    Thanks for the information, I’m new Toni strgram and I see it’s potential and will do a lot better now.

  53. 15th October 2017 / 6:49 pm

    This is a great article, thanks for sharing! I’ve loved how IG has helped me grow my business!

  54. 19th October 2017 / 5:15 pm

    Very interesting post. I didn’t know Instagram had all these rules. Thanks for highlighting them. I guess it’s time for me to revamp my IG page.

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