Jojo Hua aims to encourage women to embrace their quirks and express their authentic selves.  Without fear of judgement from others.

Because Jojo’s style is ultra feminine, others often mistake this to mean it takes lots of time and effort to maintain.  The truth is, you don’t need to compromise style over comfort!  She wants to show women that you can have the best of both worlds!  Empowering women to live their best lives.  Whether that’s through fashion, beauty, health or adventure.

Jojo believes that we would be our happiest returning back to the innocence of childhood.  The time when we were blissfully unaware of what others thought of us.  She remembers standing atop a table at a huge family party to belt out “Golden Oldies” Cantonese songs.  And her elders and family members cheered her along!  Singing from her heart made her and everyone around her very happy.

As we grow older, we tend to become more aware of presenting our real selves to the world.  The world can be a cruel place with people needlessly judging each other.  But Jojo is at her happiest when she is free to be herself.  Wearing the things she genuinely loves.  Having her picture taken in public without caring about people staring.  And not being ashamed for being HER.

About Jojo

A British-born Chinese girl living in London, Jojo started her own online business LoveJojo in 2011, selling Japanese toys and gifts during her final year of university.  Being a first-time entrepreneur, she had to learn everything the hard way.  But always being the stubborn rebel child, she always chose to follow her heart.

Her parents always wanted the best for her and saw that she wasn’t making enough income from her online business.  Jojo lost the support of her family to continue with her failing online business.  As a result, she thought about giving up and going for a traditional day job many times.  Finally, she realised that she was a trooper and not the type to give up without a fight.

At this point, Jojo started researching and using different methods and strategies on social media.  Consequently, she found that Instagram was massively bringing traffic and sales to her shop.  Seeing immediate results, she spent the next 12 months deep-dive researching and using different strategies to maximize Instagram’s potential.

Today, she has grown her Instagram following to over 100,000 (@LoveJojo).  70% of her website sales come from Instagram and her online sales have increased so much, she now hires help.  Finally, her parents have seen the amazing results she has achieved and are fully supportive of her passion.

As a result, Jojo has seen first-hand the hardships of starting a business and having no one there for support.  Above all, Jojo strongly believes nobody should be forced to give up on their dreams, passions and business.  Consequently, she believes in sharing her knowledge about Instagram to show business owners just how easy it is to bring a business back from the brink and thrive.

Alongside LoveJojo and this blog, Jojo also runs an online skincare and cosmetics store: PureJojo.

Things that fascinate Jojo

  • Astrophysics
  • Serial killers’ psychology
  • Detective movies & novels
  • The art of stage magic & illusions
  • Entrepreneurship
  • Nutrient-rich diets
  • Growing her own fruit and vegetables
  • Experimenting with fashion & art
  • Thinking outside the box
  • Instagram!

Follow me on social media:

Instagram: @JojoHuaOfficial

Facebook: @JojoHuaOfficial

Twitter: @JojoHuaOfficial

Pinterest: @JojoHuaOfficial

YouTube: @JojoHua

If you’re interested to work with me, please email me at hello@jojohua.com


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